Professional Development

Home » Conferences » Professional Development
Professional Development 2017-05-25T16:10:39+00:00

Early Registration Pricing of $175 ends May 9.

Register Now

Thursday, June 8

Arts Administration Student Presentations 

10-11:45am – Oliver Ballroom

Drexel University Student Presenters

What’s Happening? Experiences of Real-Time Feedback in Arts Education – Presenter: Jenna Wilchinsky 

Portside Art Center in Philadelphia, PA is utilizing new technology for live evaluation of its visual art education programs. Portside’s Program Director and graduate arts administration student Jenna Wilchinsky will discuss Portside’s experiences of using electronic polling devices with youth in arts education settings, exploring what is learned by students, teaching artists, and Portside in the process.

Length of session: 45 minutes (30 minutes + 15 for questions)


Carnegie Mellon University Student Presenters

Audience Development: Going Outside of Your Comfort Zone – Presenter: Amelia Nichols

How do we best accommodate a wider audience while respecting and celebrating the diversity within it? In this session, recent graduates of the Carnegie Mellon University Master of Arts Management program will present their capstone thesis research on the best practices of chamber music presenting companies for developing diverse audiences.  Focusing on data‐informed analysis, the group evaluated national behaviors by a thorough research review and conducting a targeted benchmarking study.  They then applied their findings to the Pittsburgh, local arts ecosystem to reveal how national and local patterns intersect and diverge. The result reveals options and recommendations for arts organizations that want to interact and program more successfully with diverse communities.

Length of session: 45 minutes (30 minutes + 15 for questions)


Social Media is Everywhere Today

1:15 – 2:15pm – Oliver Ballroom

Panelists: David Rowell

Social media is everywhere today…and continues to grow, change and evolve. This session includes techniques in using social media for marketing and communications in performing arts. Areas covered include how to choose the right platform for the right message with the right timing, use of images in social media to increase your impact, tips and hints on how to use and layout messages and posts, basic terminology for different platforms like Facebook, Twitter, Instagram, Snapchat, and more.  Bring your phone or laptop to participate in interactive online activities!


Gray is the New Gold, Discovering the Value of Aging Audiences.

2:30 – 3:30pm – Oliver Ballroom

Presenters: Christy Farnbauch (Ohio Arts Council),  Mary Brenholts (Pittsburgh Filmmakers/Pittsburgh Center for the Arts) and Maritza Mosquera (Artist)

Did you know that after Millennials, Post‐Wars (those over 70) are the most active arts consumers? What if graying audiences are an asset to be embraced rather than a problem to be solved? Join this session to hear about research from the National Center for Creative Aging, state‐level initiatives, and promising practices to help you engage this growing segment of your audience.


Let’s Get Interactive: Engaging Audiences through Disruptive Technologies

3:45 – 4:45pm – Oliver Ballroom

Presenters: Julie Hawkins (Arts Administration Program Director) and Katherine Heidemann (Director of Carnegie Mellon’s Master of Arts Management Program), Justin Gilmore (CMU MAM 2017), Kathleen Brennan (CMU MAM 2017), Thomas Hughes (Associate Director, STUDIO for Creative Inquiry, CMU MAM 2012)

In this panel, representatives of graduate arts management programs at Drexel University and Carnegie Mellon University as well is its affiliate research center, Arts Management & Technology Laboratory, will share best practices in engaging new arts audiences through disruptive technologies such as streaming, virtual reality, alternative reality, artificial intelligence and machine learning. Led by Kathryn Heidemann (Carnegie Mellon) and Julie Hawkins (Drexel) and other panelists.



Friday, June 9

Community Engagement for Presenting Jazz

11 – Noon – Heinz Room

Panelists: Marty Ashby (MCG Jazz), Lisa M. Kuzma (Richard King Mellon Foundation), Janis Burley Wilson (Pittsburgh Cultural Trust)

Presenters and Civic Leaders discuss how to build civic and corporate partnerships and build local coalitions to expand the awareness of Jazz.


Market Smarter – Your 2017 Digital Marketing Priorities 

11 – Noon – Oliver Ballroom

Presented by Shira Dickstein

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don’t take the bait! Capacity Interactive has run thousands of campaigns for cultural institutions and know what it takes to be successful. This presentation is to help you prioritize.